Many Kallowers often wonder the process by which products are selected here on the site. How can we recommend just one product? What all goes into the final decision?

Ease-of-use is one of the most important considerations. If our moms can’t figure it out, we’ll likely rule it out immediately. What good is a fun new toy if you can’t play with it? Fortunately, manufacturers are finally catching on. The Flip camera is a great example of this.

Naturally, price is also important. While some shoppers enjoying being on the bleeding edge where price isn’t a factor, we know that 90% want something that won’t break the bank. A good balance of features and price is paramount for a Kallow product.

We also only stand behind products that prove themselves valuable, durable and usable over time. If you buy a new digital camera, it should last you at least a few years. To us, having a reliable product is more important than having the latest and greatest.

When you buy a new gadget, what do you look for? Leave a comment, or follow us on Twitter!